I am Awais Farooq. I run paid media, SEO, and performance campaigns for companies that care about results, not dashboards full of vanity metrics. Eight years across SaaS, fintech, healthtech, and ecommerce. UK and UAE markets.
I have spent the past eight plus years doing one thing: making digital marketing deliver revenue, not just reports. I hold an MBA in Marketing and have worked across the UK, UAE, and Pakistan for companies ranging from the region's largest health insurer to commercial catering equipment suppliers and early-stage ecommerce brands.
Right now, I am the Marketing Specialist at Caterglobe in London, where I built the company's entire digital presence from scratch. Before that, my strongest work came at Daman, the UAE's national health insurance company, where I managed a budget of over two million pounds and delivered a 28% year-on-year increase in digital leads.
I am not a generalist who dabbles. I go deep on paid media, SEO, and analytics. I build the tracking, run the campaigns, read the data, and adjust. If something is not working, I say so.
I lead with what happened, not how many meetings it took to get there.
Numbers tell you what happened. Experience tells you why. I use both.
If your campaign does not make anyone feel anything, it did not work.
I use AI daily. But the creative direction, the copy angle, the strategy, those come from a human.
I do not offer twenty services and do all of them badly. These are the areas where I consistently deliver measurable impact.
I plan, build, and optimise paid campaigns across Google Ads, Meta, LinkedIn, and TikTok. Budget management, audience segmentation, creative testing, and continuous bid optimisation. I have managed campaigns from a few hundred pounds to six figures and the approach is the same: spend where the data tells you to, cut where it does not.
Technical audits, on-page optimisation, keyword research, and content strategy. I have taken sites from invisible to page one. The work is not glamorous but it compounds. I also handle Google Search Console, Core Web Vitals, and structured data.
If you cannot measure it, you cannot improve it. I set up GA4, GTM, and conversion tracking properly from day one. I build dashboards in Power BI and Looker Studio that tell you what to do next, not just what happened last month.
I manage and optimise websites on WordPress, Shopify, WooCommerce, and Pimcore. I build landing pages, improve UX, and handle site speed. I also set up automation workflows using Zapier and manage email campaigns through Mailchimp.
I create content and manage social channels across Facebook, Instagram, LinkedIn, X, and Pinterest. At Caterglobe, I built the company's social media presence from zero. I handle weekly content creation using Adobe Suite.
Scroll through the roles. The screenshot on the right follows along, so the proof stays in view while you read.
Caterglobe supplies, maintains, and services commercial catering equipment across the UK. Clients include Gales, Megan's, and several four- and five-star restaurant chains, including Michelin-starred kitchens.
When I joined, the company had no online presence at all. I built everything from scratch: website audit, site architecture, location pages for London and Manchester, all social channels, and an always-on brand awareness campaign.
Multi-channel activation across Google Ads, LinkedIn, a dedicated landing page, and direct mail to 50 targeted businesses. Generated 60 callouts in the first three months.
The UAE's largest health insurer. I managed end-to-end digital strategy across SEO, PPC, display, and social with a budget exceeding two million pounds. I led the migration of the corporate website to Pimcore CMS and ran campaigns including Hayakom, Ziyara, and Alami.
28% year-on-year growth in digital leads through continuous optimisation and budget allocation based on live data.
Regional arm of the Malaysian electronics brand. I ran multi-channel campaigns across Meta, Google, and Amazon, managed the Shopify store, optimised product listings, and grew organic search traffic. A lean role where one person did everything.
California-based manufacturer of industrial HVLS fans. I handled SEO, paid media, and UX improvements for a niche B2B audience, driving qualified enquiries from facility managers across the US for a product most people did not know existed.
Handled digital campaigns, email marketing, social media, and SEO. An early-career role where I learned the fundamentals of B2B digital marketing and client communication.
Directed marketing for product launches, managed app store optimisation, and aligned digital strategy with product insights. My first role managing a small marketing team.
Alongside full-time roles, I take on freelance projects for businesses that need hands-on digital marketing support without the overhead of an agency.
I manage Hawaa's full digital marketing: paid campaigns across Meta, Google, and TikTok, SEO strategy and product page optimisation, website maintenance, and content scheduling.
I delivered a full SEO audit, restructured the corporate website, rewrote service-focused content, and launched targeted Google Ads campaigns.
Website build from scratch, Google Ads setup, and local SEO for a plumbing and drainage company targeting homeowners and landlords across London.
I am running marketing for the academy end to end. That covers marketing strategy, social media, email, website management and paid media management. One person owns the plan and the channels, so the message stays consistent from the first ad to the enquiry.
Daman needed to move customers from offline to digital channels. Hayakom was built to drive enrolment on the digital health portal. I built the paid media strategy, created the landing pages and managed the full conversion funnel.
Direct-to-consumer travel health insurance for UAE residents travelling abroad. Seasonal targeting around Eid and school holidays, bilingual creatives, and a data-led landing page redesign after GA4 funnel analysis.
The paired product to Alami, covering visitors entering the UAE on visit visas. I ran the full campaign during the 2022 FIFA World Cup in Qatar, targeting football fans and their UAE sponsors.
These are three of several campaigns I ran at Daman. Other work included ongoing brand awareness, product launches, and always-on performance campaigns across multiple insurance product lines.
Master of Business Administration with a specialisation in Marketing. Strategic planning, consumer behaviour, and market analysis.
Bachelor of Business Administration covering operations, finance, and organisational behaviour.
I am open to full-time roles, contract work, and freelance projects. If you have a marketing problem that needs solving, reach out.
I respond to messages within 24 hours. Whether you are a hiring manager, a founder who needs marketing support, or an agency looking for a specialist, I am happy to have a conversation.
Based in London. Open to remote, hybrid, or on-site roles across the UK.